Rich agenda for IMA Europe event hosted in Milan – 5 May 2016
Marzo 31, 2016
The agenda is shaping up for the first IMA Europe Italian event hosted by Amilon in the beautiful Villa Erba. The event will focus on the world of incentive and loyalty marketing with a great speaker line up composed by Italian and international contributors.
The meeting represents a unique and rare occasion of sharing knowledge and best practices in the incentive and motivational marketing in Europe. The agenda will cover topics like employee engagementand motivation, try news regarding trade incentives and incentive targeted to agents, prescription best practices on rewards systems and legal and financial insights on Italian incentive market.
Daniela Bruno e Roberto Brioschi, CGP Associated legal and fiscal advisors
Daniele Tonini, Professor of Department of Decision Sciences at Bocconi University and Partner at Target Research
Rob Purdy, Founder & CEO, Global Reward Solutions & Power2Motivate
During the event, Target Research will present the results of a market research, commissioned by Amilon, that investigates the trend of rewards catalogues in 5 countries (Italy, UK, France, Swiss and Germany). The panel has been asked about the appreciation of the rewards in the catalogue, with a specific focus on new types of prizes like digital gift cards compared to the more traditional physical items.
Before the conference there is a chance to join a tour of the Villa where the famous film maker Luchino Visconti has grown and from which he took inspirations for many of his masterpiece set design.
“We are proud to be the promoter in Italy of IMA Europe, an association to whom we owe so much”, says Andrea Verri, CEO of Amilon. “ The sector of incentive and motivational marketing is evolving rapidly thanks to innovative solutions where the digital is playing a significant role; we wish that the Italian companies working in this sector will understand the chance offered by the Association, first of all the network”. Concludes Andrea Verri.